P1
August 15, 2026
First win at Tri-County Speedway
Victory lane, the trophy and the hug that made it all worth it. Jonah's first Late Model win, earned at Tri-County Speedway.
Late Model Stock Car · #97
Jonah
Cullen
From race school to Late Model winner. Next stop: a full-time ride in NASCAR.
On the road
Upcoming races
2026 season
Highlights
January 2026
ARCA test at Daytona
January 2026
New Smyrna Speedway
Hickory Motor Speedway
Bobby Isaac Memorial
Under the lights
ACE Speedway
The driver
Meet Jonah
Raised on Sunday afternoons watching NASCAR heroes fly around the ovals.
Jonah's first time in a race car came at the Lucas Oil Race School in the fall of 2023. What started as a bucket-list item turned into a full-on pursuit of a career. He ran the full 2024 Lucas Oil Race School Scholarship Series, finishing 5th overall and competing at some of the biggest tracks in the country.
Since then he's driven Miatas, Porsches, BMWs and now Late Model Stock Cars. In 2026 he tested an ARCA car at Daytona and scored his first Late Model win at Tri-County Speedway, and he's taking every lap of that experience toward a full-time NASCAR ride.
- Born
- 12.10.2005
- Hometown
- Littleton, CO
- Height
- 6'2"
- Weight
- 155
2026–2027 season
Partner opportunities
Your brand. Our #97. Every lap, every photo, every post. Pick a level to see exactly where you ride on the car, then let's talk pricing.
- Own the car. A fully custom wrap on our Late Model, with your brand front and center at every race you partner on.
- Bring the crew. Up to 15 tickets to the race you sponsor.
- Go behind the wall. Pit passes for you and a guest at a NASCAR event we pick together, or a race-day cookout for up to 15 guests with a meet & greet with Jonah and his coach, NASCAR driver CJ McLaughlin.
- Race-week hype. A post every single day of race week on TikTok, Instagram & Facebook.
- Pro photos. Professional shots of Jonah and your car, yours to use in your own marketing.
- Seen coming and going. Your logo on both quarter panels and the trunk lid, right where the cameras and the whole field behind us are looking.
- Bring the crew. Up to 10 tickets to the race you sponsor.
- Race-week hype. A post every single day of race week on TikTok, Instagram & Facebook.
- Pro photos. Professional shots of Jonah and the car with your brand, yours to use.
- Join the team. A smaller decal on the B-post, riding alongside our series partners every lap.
- Bring a friend or three. Up to 4 tickets to the race you sponsor.
- Race-week hype. A post every single day of race week on TikTok, Instagram & Facebook.
- Pro photos. Professional shots of Jonah and the car with your brand, yours to use.
See your brand on the #97. Your logo stays on your device.
The team behind the team
Current partners
Primary partner
Inside Stories
Interior design and decorating across Denver and beyond: residential design, styling, furniture selection and space planning, flexible to your budget and timeline without compromising on design or service.
02
Exquisite Kitchen Design
Life happens in your kitchen. EKD starts by listening, then turns your lifestyle into a showpiece kitchen. Visit their Denver showroom.
03
Caruso Kitchen Designs
Since 1983. Beautiful, livable kitchens and bathrooms in traditional, transitional, contemporary, modern or rustic style, all to see, touch and experience.
04
Closet Factory
Locally family owned and operated, creating custom organization systems for the whole house. Every project starts with a free consultation with an expert designer.
In memory · Gary Steinhoff
Steinie Built Products
A custom workshop in Centennial, Colorado, named by Gary Steinhoff after his father's nickname, "Steinie." Gary could engineer anything, from small machined parts to entire custom-built cars. He was Jonah's grandpa and shared his love of cars and racing with him.
Gary passed in early 2023, and we know he's with Jonah every lap.
+
Your name here
Let's tell your company's story and put it in front of our racing audience.
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Team merch
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Donate to Jonah's racing fund
Every contribution goes toward tires, fuel and seat time. Donate through Open Fender.
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Let's go racing
Get in touch
Interested in partnering with the #97? Tell us a little about your business and we'll get back to you with details and pricing.